La Shawn Freeman, Small Business Warrior provides small business marketing services globally to current small business owners and aspiring entrepreneurs.
La Shawn is an accomplished marketing professional with an extensive record of achievement spanning two-decades. Her expertise of forming digital marketing campaigns, developing evergreen content, implementing SEO best practices, conducting market research and analysis, and strengthening brand voice and positioning have resulted in substantial revenue increases and brand awareness for local businesses and global corporations.
Digital & Traditional Marketing
- Produce and implement advertisement campaigns for web, email, social media, search, online video, print and TV
- Analyze data and campaign performance to ensure ongoing optimization
- Create content for websites, microsites, and social media channels
- Compose newsletters, press releases, ad copy, marketing collateral, media kits and proposals
- Design presentations used for business and partnership development
- Conduct industry, competitor, and target market research
- Analyze demographic, behavioral, lifestyle, consumption and purchasing habits, attitudes, and brand perceptions through primary and secondary market research resources
- Develop market research surveys and propose strategic recommendations
Branding & Graphic Design
- Create and strengthen branding, positioning and customer awareness of brands
- Develop the “voice” of brands
- Design logos, favicons, signage, graphic designs, brochures, media kits, rack cards and sell sheets
- Create websites and wireframes
- Implement SEO best practices
- Manage user interface and functionality of websites
Business & Marketing Plans
- Develop business and marketing plans incorporating company summaries, market analysis, marketing strategies, sales, projections, and financial statements
Small Business Warrior offers clients a ‘One-Stop Shop’ solution for all of their marketing needs, from ideation of a new business to execution of achievable goals. Learning marketing principles and business fundamentals will give you a head start on your entrepreneurship journey. Small Business Warrior empowers small business owners to make educated and strategic decisions for the growth and success of their business.
La Shawn, Small Business Warrior has successfully launched and operated small businesses within the transportation, retail, photography and consulting industries. She is MWBE certified as a minority/women-owned business enterprise within New York State and New York City. La Shawn also has an MBA in Marketing Management.
La Shawn provides in-person consultations to small business owners located in Brooklyn, New York City, and New Jersey.