Social Media Sentiment Tools

Social Media Sentiment Tools

Social Media Sentiment Tools

Social media sentiment analysis tells you how people feel about your brand online. Rather than a simple count of mentions or comments, sentiment analysis considers emotions and opinions. It involves collecting and analyzing information in the posts people share about your brand on social media. A simple tally of your social mentions only tells you how much people are talking about your brand online. But what are they saying? Social media sentiment analysis helps you answer this question by:
1. Tracking the mentions where people tag and don’t tag your accounts on social.
2. Searching for terms that indicate sentiment within your mentions (positive or negative words people might use to talk about your brand).

At minimum, your social media sentiment report should include the following:

  • Total engagements with your brand in a certain time period
  • Total mentions of your brand
  • Number or percentage of positive mentions
  • Number or percentage of negative mentions
  • A calculation of your social sentiment score as a percentage (see below)
  • A graph of your social media sentiment score over time (so you can check for spikes and identify what might have caused changes)

You can calculate your social sentiment score in a couple of ways:

  • Positive mentions as a percentage of total mentions
  • Positive mentions as a percentage of mentions that include sentiment (removing neutral mentions)

Here are a few social media sentiment tools you can use for your business:

  • Hootsuite Insights
  • Mentionlytics
  • Digimind
  • TalkWalker
  • HubSpot’s Service Hub
  • Quick Search
  • Repustate
  • Lexalytics
  • Critical Mention
  • Brandwatch
  • Social Mention
  • Sentiment Analyzer
  • MAXG
  • Social Searcher
  • Rosette
  • TweetDeck
  • Social Mention
  • TweetReach
  • Followerwonk
  • SumAll
  • Mentionmapp
  • Lithium (formerly Klout)
  • Boardreader
  • BuzzSumo
  • Google Alerts
  • Native Analytics Tools

Dream Big,

La Shawn, Small Business Warrior

Social Media Sentiment Tools

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