How Often Should you Update your Website?
Well – the short answer is “often.” It is imperative that web crawlers actively search your page for updates and keep your pages active on web browsers (i.e., Google Chrome, Mozilla Firefox, Safari). And it’s important that your website is continually maintained.
A web crawler is also known as a web spider, Internet bot, crawler, or automatic indexer. A web crawler helps in web indexing. They crawl one page at a time through a website until all pages have been indexed. Web crawlers help in collecting information about a website, the links related to them, and help in validating the HTML code and hyperlinks. Web crawlers collect information such the URL of the website, the meta tag information, the web page content, the links in the web page and the destinations leading from those links, the web page title and any other relevant information. They keep track of the URLs which have already been downloaded to avoid downloading the same page again.
As a business owner, you should want your current customers and potential customers know that you are OPEN FOR BUSINESS and ALIVE. Your website should have up-to-date information on various aspects of your business, such as operating hours, changes to contact information, new product releases, sales promotion offerings, any changes to management, recent news or press releases, or your latest blog entry. Updating your information will help to ensure that your website is indexed as being active, and not fall to the bottomless pit end of Search Engine Results Pages. Google, and other web browsers like fresh content.
Updating your website will also assist in improving search engine optimization for your site. Search engine optimization (SEO) is the process of improving your site to increase its visibility when people search for products or services related to your business. SEO improves your site’s organic traffic and ranking on search engines.
In addition, technology changes rapidly, and what web browsers may and may not accept changes. If your website layout is out-of-date, not user friendly, does not work properly across all web browsers, or is not optimized for mobile, you should give your website a “makeover.” You or your web designer can update your website utilizing a new template or construct a new website from scratch for a fresh look.
Maintaining your website should be an ongoing process and a part of your overall marketing strategy to retain current customers and attract potentially new customers.
Small Business Warrior